Celebrating PRIDE in order to lift up the voices, culture and rights of the LGBTQ+ community is something we have always been passionate about, so it was SERIOUS MAGIC when we found out that Bevin Bells, an amazing 7th generation bellmaker in Connecticut, is releasing a "Slay all Day" sleigh bell!

Beeswax has a variety of natural benefits, making it a popular choice around Serious. We love it for LOTS of reasons, but here are some of our FAVORITE:

1. Moisturizing: Beeswax acts as a natural humectant(don't worry, there are no quizzes on vocab words here), helping to lock in moisture and keep the skin hydrated. That makes it PERFECT for the lotions and lip balms we make.
2. Protective Barrier: It forms a protective barrier on the skin, which can shield it from environmental irritants without clogging pores. This makes it ideal for sensitive or irritated skin. So it isn't just another gloopy ingredient that makes you sticky and miserable.
3. Anti-inflammatory and Antibacterial: Beeswax contains properties that help reduce inflammation and can prevent bacterial infections, making it beneficial for conditions like acne, eczema, and dry skin.
4. Vitamin A Content: Beeswax is rich in vitamin A, which supports skin regeneration and helps in reducing wrinkles and other signs of aging.
5. Eco-Friendly and Sustainable: As a natural by-product of honey production, beeswax is renewable and biodegradable, making it an environmentally friendly choice for a variety of products.

WE USE BEESWAX IN ALMOST EVERYTHING WE MAKE including: lip balms *duh, whip lotion, hand stuff, heck...EVEN OUR EVERYTHING BALM has beeswax

Beeswax's versatility and skin-friendly properties make it a valuable ingredient in natural products!

Trina came to Serious at the very very very begininning.

PICTURE IT:

Jacksonville, IL circa 2014

Khara & Luckey were fiddling around making some lip balms to give as gifts. As they developed their recipe many of the lovely folks around them were given freebies. INCLUDING Trina & Bob Meek-dear dear friends.

From DAY ONE Trina & Bob graciously encouraged us to sell our lip balms. This had not occurred to us. Give, sure. We were giving them. But SELL. What the heck.

The Meeks sent us to a shop on the square in downtown Jax that was going to be opening its doors any day. We rented a shelf, we designed a label and we sold our lip balms. Like, really sold them. several of them.

FAST FORWARD TO TODAY:
Trina innocently thought she could simply be a sideline cheerleader in this crazy business. Ohhhh noooo, she became an employee.

Officially, she is our Order Packer Extrodonaire (OPE)

But Realistically she serves as: 

• Head of the Calm Khara Down Committee
• Voice of Reason Chairman
• Assistant Dog Wrangler
• Literal Soul of the Business and so incredibly important that we couldn't function without her, and frankly wonder what we did before she joined us.

And Bob?
Bob died and we miss him like crazy.

...but now he is a cat, kinda.