The BLip / magic

Serious Lip Balm and Fire & Pine are a match made in heaven when it comes to making displays, sharing ideas and supporting each other.

Celebrating PRIDE in order to lift up the voices, culture and rights of the LGBTQ+ community is something we have always been passionate about, so it was SERIOUS MAGIC when we found out that Bevin Bells, an amazing 7th generation bellmaker in Connecticut, is releasing a "Slay all Day" sleigh bell!

Howard Schwartz is a rare kind of magic, the kind that mixes joy, knowledge, wisdom, kindess and amazing hugs. As a veteran of wholesale shows and a partner to his amazing wife Whitney in the creation of their Los Angeles-based hand-crafted accessories company that focuses on gratitude, he is a rare gem.

Elm City Center in Jacksonville, Illinois has been key in the development of Serious Lip Balm and its all-natural and handmade body products.

We had no intention of starting a business but HERE WE ARE, almost 8 years later and we have learned SO MUCH and we are so excited about where we are going.  That being said, we've also had some things happen along the way that some might call luck, but we call... MAGIC.