The BLip | Serious Lip Balm

SERIOUS MAGIC: The One and Only Howard

Howard Schwartz is a rare kind of magic, the kind that mixes joy, knowledge, wisdom, kindess and amazing hugs. As a veteran of wholesale shows and a partner to his amazing wife Whitney in the creation of their Los Angeles-based hand-crafted accessories company that focuses on gratitude, he is a rare gem.

SERIOUS MAGIC: Elm City Rehabilitation Center

Elm City Center in Jacksonville, Illinois has been key in the development of Serious Lip Balm and its all-natural and handmade body products.

SERIOUS MAGIC: Meet the Meeks

We had no intention of starting a business but HERE WE ARE, almost 8 years later and we have learned SO MUCH and we are so excited about where we are going. That being said, we've also had some things happen along the way that some might call luck, but we call... MAGIC.