The BLip / people

Sara is soooo much more than a teacher. She is a new(ish) mom, dog mom, emotional support friend, and hardworking gal - AND an OG around Serious.  Read on to find out what she's all about.

Howard Schwartz is a rare kind of magic, the kind that mixes joy, knowledge, wisdom, kindess and amazing hugs. As a veteran of wholesale shows and a partner to his amazing wife Whitney in the creation of their Los Angeles-based hand-crafted accessories company that focuses on gratitude, he is a rare gem.

We know some pretty rad people and sometimes those rad people tell us how much they like our products. Once we are done blushing and blubbering our weepy thank yous, we always mutter about how we should tell other people that, because, you know, who knows better about our amazing all natural products than YOU?

Elm City Center in Jacksonville, Illinois has been key in the development of Serious Lip Balm and its all-natural and handmade body products.

We had no intention of starting a business but HERE WE ARE, almost 8 years later and we have learned SO MUCH and we are so excited about where we are going.  That being said, we've also had some things happen along the way that some might call luck, but we call... MAGIC.  

Lula the English Bulldog is not only an amazing best friend and a heck of a business woman, she's also our Customer Service Representative and a constant joy to be around... except for the farts. What are her favorite dog treats? Who is her least favorite person? We are ready to tell her secrets.